D&AD 2025 - Wood Pencil Winner

CLIOS 2025 - Gold Winner

Prurigo nodularis is the itchiest condition of its kind. One patient even burnt their skin with cigarettes to stop the sensation.

But now that treatments are available, our job was to get patients back to their dermatologist.
So we made a film that captured the burden of PN – and the relief of being free of it.

We shot a patient story on analogue film, and hand-scratched them out of every frame. All 3,900. Scalpels, fingernails and sandpaper were used to create an organic and dynamic visual effect that could only be about PN.

A film about scratching, told through scratching.