RSV hospitalises more babies aged under a vear old than anyone else. Midwives and OBGY-Ns are in the position to suggest protection to parents-to-be that ensures that babies get the antibodies they need exactly when they need them. The problem is however, that our audience like to treat in the moment and treat what's in front of them. So we need to be direct, about direct immunisation, and how do we do that?

Introducing our Direct Babies